Authenticity Meets Profitability

The Creative Dilemma is the tension between art and business, meaning and money, purpose and profit.

Failure to solve and resolve The Creative’s Dilemma leads to:

  • Burnout: You and your team are overworked, trying to deliver high-quality creative work while also spinning your wheels on marketing and business development;

  • Sell out: You sacrifice creative vision and integrity for short-term money.

  • Run out: You run out of cash to fund your projects. You feel you must make unsustainable financial sacrifices or take unreasonable risks to support your creative pursuits.

In the Age of Digital, the Starving Artist and the Sell Out will become a trope of the past.

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Starving artists aren’t nobel.

Sell outs aren’t pragmatic.

Both are a living in the mental prison of a false dichotomy: commerce vs art.

From surviving to thriving

But there is a better way. Established and emerging digital technologies enable new business models that empower creatives—artistically and financially. By taking digital-first strategies seriously, you can:

  • Connect: Create and maintain relationships with your audience no matter where they are on the planet.

  • Systemise: Streamline your business’s operations and processes to free up time for the work that really matters—deep, creative work.

  • Monetise: Create new revenue streams based on profound audience experiences, generating marketable creative capital, and getting in front of the people who will support your work.

But you need the help of a digital expert, someone who has done it themselves and is working with other creative clients to do the same.

How I Help: Engineering Meets Marketing

My background: A decade of experience in the software industry and a Master of Software Engineering. Co-host of a growing podcast with hundreds of thousands of downloads and a thriving online community.

My clients: Creative entrepreneurs, their teams, and their businesses who want to unlock and harness new opportunities on the digital frontier of their creative industry.

I help creative entrepreneurs and their businesses harmonise their creative purpose & integrity with their business needs & goals.

Escape the Creative’s Dilemma.

Design a business that fuels your creative calling.

Become a thriving digital-first creative.

Digital Opportunity Is Calling

My Creative Business Foundation System (CBFS) is purpose-built to help you align your business model and operations with your creative purpose and vision.

Want to try the CBFS for FREE? Start with a CBFS DIY guide or workshop:

  1. CBFS Digital Strategist Kit (Quick): A guidebook that helps you quickly find opportunities for leveraging digital strategies and technologies throughout your creative business.

  2. CBFS Opportunity Foundry (Deep): A self-directed 1-2 day workshop that helps you uncover creative business opportunities and start your journey towards new, clear, creative horizons.

Email me directly to get access. Include “Opportunity Foundry” or “Digital Strategist” in the subject line, and I’ll send you a free copy.